Busha Payment Links
Busha Payment Links
November 1, 2023
Research
Research
Research
Challenge: Redesign the TechStart app to enhance user engagement and increase retention rates by 30%. Timeline: 2 Weeks Team: 1 UX Designer, 2 Product Managers, 3 Software Engineers
introduction
Nigeria is one of the leading countries in Africa for cryptocurrency adoption. In 2022, the country accounted for over 20% of all cryptocurrency transactions in Africa. Busha, on the other hand, is one of the most used crypto exchange platforms in the country. Operating in Nigeria and Kenya, Busha boasts of a larger number of daily users compared to other platforms in Africa. The main reason Busha is preferred to other exchanges is because of how easy and fast it is to complete transactions on the platform, and payment links are here to make it even faster. I led the design of the product from start to finish and also contributed to its user testing. I collaborated with the lead product manager (Salome), who handled user stories, interviews and developer hand-offs throughout the entire project.
Research & Discovery
After an initial audit and several user feedback sessions, it was evident that the TechStart app suffered from a cluttered interface and convoluted navigation paths that hindered user retention. The primary issues identified were: Overwhelming number of features with low discoverability. Inconsistent design language leading to user confusion. A multi-step process that was necessary for core functions. Key ideation techniques included: Sketching sessions to brainstorm design revisions. Affinity mapping to prioritize features based on user needs. Creation of user personas to better understand our target audience.
Ideation
After an initial audit and several user feedback sessions, it was evident that the TechStart app suffered from a cluttered interface and convoluted navigation paths that hindered user retention. The primary issues identified were: Overwhelming number of features with low discoverability. Inconsistent design language leading to user confusion. A multi-step process that was necessary for core functions. Key ideation techniques included: Sketching sessions to brainstorm design revisions. Affinity mapping to prioritize features based on user needs. Creation of user personas to better understand our target audience.
Design & Prototyping
QR menus are dead? think again. It’s 2023 and I have teamed up with my former boss at Brass to co-found a challenger product that gives power to restaurant owners while providing a more human experience to restaurant goers. QR menus are dead? think again. It’s 2023 and I have teamed up with my former boss at Brass to co-found a challenger product that gives power to restaurant owners while providing a more human experience to restaurant goers. QR menus are dead? think again. It’s 2023 and I have teamed up with my former boss at Brass to co-found a challenger product that gives power to restaurant owners while providing a more human experience to restaurant goers.
Reach me at mailto:yourmailhere, Twitter, More
All rights reserved.
© 2024
Ideation
After an initial audit and several user feedback sessions, it was evident that the TechStart app suffered from a cluttered interface and convoluted navigation paths that hindered user retention. The primary issues identified were: Overwhelming number of features with low discoverability. Inconsistent design language leading to user confusion. A multi-step process that was necessary for core functions. Key ideation techniques included: Sketching sessions to brainstorm design revisions. Affinity mapping to prioritize features based on user needs. Creation of user personas to better understand our target audience.
Research & Discovery
After an initial audit and several user feedback sessions, it was evident that the TechStart app suffered from a cluttered interface and convoluted navigation paths that hindered user retention. The primary issues identified were: Overwhelming number of features with low discoverability. Inconsistent design language leading to user confusion. A multi-step process that was necessary for core functions. Key ideation techniques included: Sketching sessions to brainstorm design revisions. Affinity mapping to prioritize features based on user needs. Creation of user personas to better understand our target audience.
Design & Prototyping
QR menus are dead? think again. It’s 2023 and I have teamed up with my former boss at Brass to co-found a challenger product that gives power to restaurant owners while providing a more human experience to restaurant goers. QR menus are dead? think again. It’s 2023 and I have teamed up with my former boss at Brass to co-found a challenger product that gives power to restaurant owners while providing a more human experience to restaurant goers. QR menus are dead? think again. It’s 2023 and I have teamed up with my former boss at Brass to co-found a challenger product that gives power to restaurant owners while providing a more human experience to restaurant goers.
introduction
Nigeria is one of the leading countries in Africa for cryptocurrency adoption. In 2022, the country accounted for over 20% of all cryptocurrency transactions in Africa. Busha, on the other hand, is one of the most used crypto exchange platforms in the country. Operating in Nigeria and Kenya, Busha boasts of a larger number of daily users compared to other platforms in Africa. The main reason Busha is preferred to other exchanges is because of how easy and fast it is to complete transactions on the platform, and payment links are here to make it even faster. I led the design of the product from start to finish and also contributed to its user testing. I collaborated with the lead product manager (Salome), who handled user stories, interviews and developer hand-offs throughout the entire project.
Reach me at mailto:yourmailhere, Twitter, More
All rights reserved.
© 2024